JTY Australia will be closed for the Christmas and New Year holidays from 23rd of December 2022 and will reopen on 9th of January 2023. Any orders received after noon on the 22nd of December 2022 will be dispatched on our return. Thanks for your understanding.

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About Us

White Magic is Australia and New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 we specialise in innovation and quality.

White Magic is a brand dedicated to selling chemical free cleaning products. We started in 2003 with our Original White Magic sponge and have grown the brand to a variety of Sponges, Cloths and Mops. We source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand.

White Magic is now an exclusive distributor of SYR for professional cleaning tools.

SYR – EXCELLENCE IN CLEANING SINCE 1954

Since the beginning, our unique cleaning systems have been carefully designed and built to last, above all an ethos that is still very present in everything we manufacture today – innovation and quality is still at the heart of everything we do, because cleaning matters. Our innovation, invention and development has proceeded at such a rate that consequently today sees three Manufacturing Bases in Great Britain, USA and China.

For more information about SYR Australia, please visit syrclean.com.au