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Please note our office and warehouse is closed for Christmas holidays. All orders after 20th of December will be dispatched in the week starting the 10th of January 2022. Happy Christmas and New Year to you and yours!



Natural Cleaning Products

Clean your house more efficiently with White Magic.
Save time & save money.

Eco Friendly

Clean With Just Water


About Us

White Magic is Australia and New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 we specialise in innovation and quality.

White Magic is a brand dedicated to selling chemical free cleaning products. We started in 2003 with our Original White Magic sponge and have grown the brand to a variety of Sponges, Cloths and Mops. We source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand.


White Magic is now an exclusive distributor of SYR for professional cleaning tools.


Since the beginning, our unique cleaning systems have been carefully designed and built to last, above all an ethos that is still very present in everything we manufacture today – innovation and quality is still at the heart of everything we do, because cleaning matters. Our innovation, invention and development has proceeded at such a rate that consequently today sees three Manufacturing Bases in Great Britain, USA and China.

For more information about SYR Australia, please visit

New Products

  • Sale!

    Bathroom Organisation Pack – White

  • Sale!

    Bathroom Organisation Pack – Black

  • Sale!

    Bathroom Organisation Pack – Charcoal

  • Sale!

    100% Home Compostable Pack

  • Sale!

    Dog Grooming/Cleaning Bundle

  • Sale!

    The Essential Cleaning Bundle

  • Sale!

    Ultimate Floor Cleaning Bundle – Turbo

  • Sale!

    Ultimate Floor Cleaning Bundle – Duo

  • Sale!

    Dust and Polish Cleaning Bundle

  • Sale!

    Bathroom Cleaning Bundle

  • Sale!

    Washing Up Bundle

  • Sale!

    Kitchen Cleaning Bundle


Popular Products

  • Washing Up Pad Charcoal

    Washing Up Pad

  • Shower, Bath & Tile Refill

    White Magic Sponge – Single Piece

  • Eco Cloth Kitchen

  • Eco Cloth Window & Glass

  • Microfibre Mop Head

    Microfibre Mop Head

  • Tea Towel Single Pack

  • Eco Eraser King

    King Eraser Sponge

  • Extra Power Microfibre Mop Head

  • Extra Power Eco Eraser

    Extra Power Sponge

  • Standard Eco Eraser

    Standard Eraser Sponge

  • Drying Mat Tangerine

    Dish Drying Mat

  • Eco Cloth Bathroom



Proud Exhibitor

Contact Info

 1300 306 380
 22 Raynham St. Salisbury
QLD 4107 Australia

White Magic - JTP Imports/Exports Pty Ltd
 1300 306 380
 22 Raynham St. Salisbury
QLD 4107 Australia