White Magic

Products that solve everyday problems

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Eco Basics

Everyday Products with an eco twist

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Vigar

Unique Design & Constant Innovation

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Nostik

Europe’s No.1 Brand for Non-stick Cooking Liners

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High Road

Street Smart Ways to Curb Car Clutter

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Parker & Bailey

Trusted Wood Care, Cleaners & Polish

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About Us

JTY Australia (the home of White Magic) started in 2001 with one product that was a revolution in cleaning, a sponge that erased stubborn marks with only water.

Since then JTY Australia has developed products that are based on our company goals of Innovation, Eco and Effective. Recently JTY Australia has partnered with international brands like Vigar, High Road and Nostik to bring their amazing products to Australia, NZ and Singapore.

JTY Australia is 100% Australian-owned and employs over 30 wonderful team members in Brisbane and around Australia.

Platinum-Trusted-Service-Award-2025-Badge-1x1-1-300x300

White Magic is now an exclusive distributor of SYR for professional cleaning tools.

SYR – EXCELLENCE IN CLEANING SINCE 1954

Since the beginning, our unique cleaning systems have been carefully designed and built to last, above all an ethos that is still very present in everything we manufacture today – innovation and quality is still at the heart of everything we do, because cleaning matters. Our innovation, invention and development has proceeded at such a rate that consequently today sees three Manufacturing Bases in Great Britain, USA and China.

For more information about SYR Australia, please visit syrclean.com.au