White Magic Microfibre Cloths and Eraser Sponges

White Magic was launched in Australia in 2003 as an innovative cleaning tool that could reduce chemical use while slashing cleaning times. Since then we have introduced over 11 Microfibre Eraser products, 6 Microfiber Cloth products and soon to be released a range of Microfibre Floor Cleaning products.

The business idea behind White Magic is to sell innovative and green cleaning products that really work. We are the not the cheapest but we are definitely the most innovative and of the highest quality. Our goal is to grow the White Magic range to include cleaning tools for every cleaning task while eliminating harmful chemicals from your cleaning routine.

Thank you for interest in White Magic and any feedback would be much appreciated.